Best-of-breed composable commerce with the Contentful-Intershop Connector

Antwerp (BEL), April 16, 2024 – Fenego and Two Point O, both part of the Xplore Group, are launching a standardized connector between Intershop’s e-commerce platform and Contentful’s composable content platform, setting a milestone in the world of e-commerce and CMS integration.

The connector is a convenient standalone application that seamlessly integrates into the Intershop composable commerce architecture, allowing it to flexibly collaborate with other e-commerce components. By maintaining a balance between automation and customization, it allows users to easily browse through the Intershop catalog and incorporate selected products into all their digital experiences across all channels through Contentful. Micha Boas, Strategic ISV Alliance Manager EMEA at Contentful, comments: “We’re happy that this innovation can now be used by all Contentful and Intershop customers, which highlights and enhances the strength of our partnership. The availability of a standard connector will significantly help to accelerate the composable evolution for customers and demonstrates the commitment of both our companies to provide best-in-class solutions to them in a best-of-need architecture.” 

The most important functions of the connector include a configurable setup for connecting to Intershop, storing selected SKU IDs in the content, selecting products individually or per (sub)category and deselecting individual products when using the category selection. In addition to streamlined integration, the application also provides increased efficiency, scalability, consistency, flexibility, interoperability, ease of maintenance and future-proofing for content and commerce. ​ 

By adopting a composable commerce approach and leveraging the standardized connector, companies can build and evolve their digital commerce capabilities to meet the dynamic demands of the modern market and deliver exceptional digital experiences to their B2B customers. “Composable Commerce continues to gain momentum and I’m impressed with the work that our long-standing partner Fenego has done with Two Point O to develop the Intershop Contentful Connector – and this is just the start of the journey. In the future, further developments will make it possible to manage different channels through the connector, which will have incredible added value,” says Markus Klahn, CEO of Intershop.